Mr. Joselito Mallari pointing at one of his bottles of lambanog.
Mallari is the oldest distillery in Tayabas and is located in Barangay Lalo just outside the town of Tayabas.
In 1928, the parents of Doña Josefita Alandy pioneered the establishment of a lambanog distillery as a family enterprise. This entrepreneurial initiative was handed down to the next generation. Lambanog then became commonly known in Tayabas as "Alak Fita" of the Alandy family. Today, Joselito Mallari, the grandson of Doña Josefita manages the distillery known as Mallari Distillery.
Mr. Joselito Mallari understood that 80 to 90% proof Lambanog was too strong for export purposes. He was able to lower the alcohol content to around 26% to suit foreign tastes. Through the years, various flavors of lambanog have been introduced. Fruits, nuts and spices are added to pure, colorless lambanog to give the liquor a distinct flavor.
He also realized that to be able to compete in the international market he needed to make more attractive bottles. The VuQo bottle is his latest design and will be introduced in Europe and the US in the near future.